Cross merchandising is nothing but a clever display of closely related products from different categories, that encourages the customer to purchase all of them. In turn, it also lifts up the sale of products from different categories. Cross merchandising can be done by displaying the products on a mannequin, or by actual positioning of merchandise on racks or shelves.
In this MarketingWit article, learn more about the concept of cross merchandising, in case you are thinking of employing it in your store, or just to show you how supermarkets manage to make you spend more than you intended to.
Before you think of employing the strategy of cross merchandising in your business, consider the following points: